Enormous Opportunity and Benefit
Your Internet presence should be a vehicle that helps you achieve the goals of your organization or business. Search Engine Optimization (SEO) can help you realize that potential. A study by Forrester from 2006 found that 93% of all internet traffic comes from a search engine. You cannot afford to be missing out on that many potential visitors. Studies have shown that 40% of well managed SEO campaigns yield a 500% or greater return on investment. There's tons of potential when it comes to SEO. Let our Search Engine Optimization (SEO) training course help your business!
Clarity and Confidence
Understanding SEO can be a very difficult task because there is so much misinformation out there. Knowing which practices and strategies are time-tested and based on proven results will help you cut through all the confusion. Many are fearful of giving SEO a try because of not knowing where to start. Others don't dive in because of concerns over what will happen if a trial and error approach has too much error. Having a good handle on what to avoid and how to avoid it will give you the confidence you need to venture forward.
Enjoy the Benefits of SEO with the right Training and Skills.
In this Search Engine Optimization Boot Camp training course you will learn how to develop a strategy that fits your business. You'll know the right tools to use and the best practices that put you on a sure footing. We'll show you how to choose the best search phrases to target for optimization. We'll show you the correct ways of doing on-page optimization and off-page optimization. You'll know how to learn from your competition and how to establish the right performance indicators to measure your progress. You'll leave our Search Engine Optimization training course with the knowledge, skills and confidence you need for success in your future SEO efforts.
Top Reasons to Attend SEO Boot Camp
- Learn how to develop SEO strategies tailored to your specific business.
- Know which tools are the best to use for which tasks and why.
- Discover how to avoid various Google penalties.
- Understanding why your rankings keep shifting, often unpredictably.
- Learn how to improve your conversion rates.
- Learn how to do keyphrase research when it seems like no one is searching for your product or service.
- Discover how SEO can boost your off-line marketing efforts.
- Learn what some common and extremely costly SEO mistakes are that are made by Fortune 500 companies and even many SEO professionals and how to avoid them.
- Turn your website into a vehicle that grows your business and not just a tool that shows your business.
What You Will Learn
- How to research key phrases for global and national target markets
- How to research key phrases for local target markets
- How to optimize for local search
- How to avoid the most common SEO mistakes
- The details and implications of Google's Panda filter
- Criteria for choosing a prospective SEO vendor
- The importance of social media to SEO
- How to evaluate the strengths and weaknesses of your in-bound link profile
- The practical implications of the 80/20 rule for SEO
- How to identify, prioritize, and tackle your most important action items related to SEO
